Obsess is a 3D digital marketing platform which is powering an immersive e-commerce revolution. The platform was founded by Neha Singh who is combining her expertise in Engineering and passion for the fashion industry to create amazing shopping experiences for users. The platform aims at giving shoppers exceptional, immersive and interactive 3D experience which is totally different from anything they ever had shopping online. Since most of life’s activities are going online and digital including sales and shopping, it makes sense for shoppers to be provided with enough convenience. Let’s see how Obsess plans to create this interactive sales experience.
Reinventing The Way Consumers Shop Online
Reinventing the way consumers shop online looks like a daunting project but considering Neha Singh’s experience, experts think the project is worth giving a second look. Singh is the former Google software engineer, fashion design student and Vogue executive before taking the step of founding Obsess. Combining her technology expertise with her passion for fashion, she has created an experiential e-commerce platform — effectively tossing the grid structure to the curb and replacing it with an immersive, 3D virtual environment that realistically replicates an actual store; one that is shoppable and enables online customers to experience the sights, sounds and camaraderie of in-real-life shopping. There are already palpable results from this project. Recent traffic, engagement and conversion data collected by Obsess show that brands as diverse as American Girl, Charlotte Tilbury, even NBCUniversal and theSkimm – are reaping the benefits. It was not possible for everyone to go to New York to see the American Girl Place but with Obsess, it is now possible for anyone to do so – at least, virtually. And this has resulted in significant increase in ROI for them.
Opening Retailers’ Doors to The Metaverse
The metaverse as it were, is just the next version of the internet. The stages of progression from text to images and then to videos is a pointer that metaverse has lots of potentials. Now hardware on our mobile devices and computers allows for much more rich, virtual graphics. These graphics are what enable Obsess to create realistic online experiences that mimic in-person shopping. Since metaverse supports hanging out and socialization especially for young people, shopping becomes the next big thing. An example is the Charlotte Tilbury Virtual Beauty Gifting Wonderland which is a newly launched holiday experience for beauty consumers and is a great example of where consumers want to be and where virtual shopping is headed.
Creating the Perfect Store
Using Obsess’ platform, brands have the flexibility to create any kind of virtual store they like, and all experiences are transaction oriented. Some brands, like Ralph Lauren and Dermalogica, chose to create photorealistic versions of their actual stores, while others chose more outside-the-box options like pop up shops. For example, theSkimm launched its Virtual Holiday Village – A NYC, Bryant Park-like outdoor winter wonderland market. The market inspires gifting in categories such as “Chic Steals,” “Gadgets & Gizmos” and “Stocking Stuffers” and consumers can travel from cabin to cabin and tap shoppable links. And just in time for the holidays, tv fans can now visit the deck of Bravo’s hit show Below Deck or the backyard of the fan favorite Summer House and purchase products seen on recent episodes. Just head over to NBCUniversal’s newly launched Bravo Virtual Bazaar, which lets users navigate through virtual rooms and purchase products seen on Bravo shows or sold by Bravo talent.
Obsess saw a nearly 200% jump in fourth quarter holiday experience launches for just last year. Pandemic or not, the way consumers shop is changing and Obsess’ innovative take on e-commerce is elevating the virtual shopping experience in ways never before seen. The question now: what’s next?